Paulo César Castro

                        Publicitário - Creative Director - Copywriter - Branding lover

THE SANTA SMARTPHONE
CLARO - 2014

Digital and Social Media advertisement 
created by LIQUID , CLARO within the 
categories: Digital, Social Media, 
Website & landing page


Transformamos um catálogo de compras no
catálogo de conteúdo de Natal mais viral e 
visitado do Perú.

A ideia se tornou o 1er. caso do Sucesso no 
Perú em Facebook  ganhando premios 
nacionales é internazionales. 


























+ Credits:
Client: Claro
Agency: LIQUID
Campaign: El smartphone de Santa
DGC: Chechu Salas
Account Director: Teresa Flores
Supervisor Creative: Paulo Castro
Art Director: Kike Rendón
Copywriter: Paulo Castro, Stephany Moreno
Design: Bruno Consilla, Christian Medina
Ux Director :  Joannie Jachamowitz
Ux Design: Kerly Rufasto
3D: Eduardo Julian, Yul Sandoval
Head of tecnology: Jim Peñaloza



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