Digital Content
We hack one of the most iconic Christmas songs.
During holidays, many brands launch different messages of
unity and family enjoyment, and this year was no exception
despite the pandemic. Apparently the world thinks that everything
has returned to normal; However, we must still continue to
take care of each other.
That is why we joined forces with Shiwa and Fónica, launching
a video to provide a message of reflection on the importance
of avoiding visiting our family and friends during these holidays,
in order to avoid more infections.
For this purpose, we thought of an idea that raises awareness
among Peruvians about living the holidays responsibly.
To do so, we resorted to one of the traditions that Peruvians
enjoy most at Christmas: Christmas songs.
Thus, we hacked the song “Come to my house this Christmas”,
intervening the lyrics of the song to communicate the
message of the video.
It should be noted that the content was not signed with logos,
something unthinkable when investing in creativity and production,
but in that sense our contribution put the message of the video
before any commercial purpose.
Digital & Social Media advertisement created by
Pasaporte Studio within the categories: Digital, Social Media, Direct.
Stay Home at Christmas
We hack one of the most iconic Christmas songs.
During holidays, many brands launch different messages of
unity and family enjoyment, and this year was no exception
despite the pandemic. Apparently the world thinks that everything
has returned to normal; However, we must still continue to
take care of each other.
That is why we joined forces with Shiwa and Fónica, launching
a video to provide a message of reflection on the importance
of avoiding visiting our family and friends during these holidays,
in order to avoid more infections.
For this purpose, we thought of an idea that raises awareness
among Peruvians about living the holidays responsibly.
To do so, we resorted to one of the traditions that Peruvians
enjoy most at Christmas: Christmas songs.
Thus, we hacked the song “Come to my house this Christmas”,
intervening the lyrics of the song to communicate the
message of the video.
It should be noted that the content was not signed with logos,
something unthinkable when investing in creativity and production,
but in that sense our contribution put the message of the video
before any commercial purpose.
Digital & Social Media advertisement created by
Pasaporte Studio within the categories: Digital, Social Media, Direct.
